BOUT THIS PROJECT
Client: Owner of Company
Concept Idea: Power button (ON)
Purpose: Life Style – Clothing Line – (Athletic)
Definition:
“Always being alive, positive and full of energy”
Background Info:
• Power button as the O and just a N. Think: power on.
• The class is going to be called “power on. But company is called “on”
• It’s going to play into my Boot camp as well
Branding example:
So think like how Reebok CrossFit is more than a workout and more
than just clothes…..it’s a life style.
